The Marketing department has built strong marketing capabilities to become a launch power house systematically introducing unique but also differentiated brands and providing real solutions to our patients.
Our market understanding and communication channels revolve around a patient centric approach and around providing our medical community with a compelling value proposition and an exceptional patient experience.
In a dynamic and diversified market, we have understood the importance of creating strong and sustainable brand equities and of having an operating model to keep it all running.
To ensure Focus, Expertise & Commitment we have organized our local teams by Therapeutic Areas. We have built retail & tender selling capabilities, Key Account management skills, as well as CRM competencies. All of this is achieved through the establishment of solid processes that follow strict compliance requirements.